Google has a global reach that goes far beyond Search. At R/GA we help make all kinds of Google projects and products come to life. One I was particularly proud of was the 2019 Doodle for Google contest. We were able to put together an interactive website that reflected the creativity kids around the country bring every year.
This year, Kermit the Frog and Jimmy Fallon are two of the D4G judges. Fallon even had Kermit the frog on his show where they sang “Rainbow Connection,” to usher in the contest.. 2019 will without a doubt be an inspirational one for kids everywhere. We can’t wait to see what they come up with.
CW: Dexter Ho
ACD: Wynne Renz
For WB Games, we created a Westworld Mobile Game campaign from the perspective of the Delos Inc., the the fictional corporation that runs Westworld. We told people that Delos is hiring, and we needed the best and brightest apply for positions. Check out the website: https://deloscareers.com/careers
Sony and Insomniac Games asked us how we would introduce a brand new Spider-Man storyline to the masses with their new video game on PS4. The new story features a more experienced, powerful, and skilled Spider-Man who is further along in life and on thinking about hanging up his boots for good.
We decided to showcase 'Spidey' in a modern way that feels true to this generation. Today's world draws so many parallels to the world of Spider-Man from a polarizing billionaire politician upsetting an election to flying machines to incredible scientific breakthroughs. The only thing missing from our world is a hero to stand up for us. Today's world needs a hero. Today's world needs Spider-Man.
Instagram asked us to get teens to start following hashtags on Instagram. We realized that if you smash two hashtags together you get a hashtag that’s even more awesome. Smashtags was born. We went right to work, creating Instagram stories featuring hilarious and mind boggling Smashtags that people can actually follow. Then we challenged teens to come up with their own. Smashtags are out there just waiting to be discovered.
Do you have what it takes?
For the release NBA superstar Chris Paul's ninth signature shoe by Jordan, we created Striking Control: The CP3.IX Bit Game. The game was available on any mobile device through your browser. Striking Control is a throwback to vintage video games and is all about precision control.
Play as Chris Paul, dribbling past obstacles on the street from cars to lightning bolts. The further you get, the more you're rewarded with access to new Jordan shoes, not only in the game, but exclusive real world deals. With Striking Control we challenged players to improve their game by focusing on improving their control on and off the court.
Robinhood is an investment app that’s bringing Wall Street to the people. That’s why we created a campaign that’s for the people by the people. We put Cardi B at the forefront who has expressed herself strongly about financial institutions and income inequality. This project never came to fruition, but it shows off a great idea and some writing I’m very proud of.
To showcase Hotwire and their slightly adventurous customers, we hyped up hoteliers with a one-shot-one-take video featuring 'Hot Todd.' With every prop he pulls from the suitcase, we highlight the some of Hotwire's best attributes. There are no cuts, just a seamless flow and a smooth ride.
AD: Jenna Walker
We’ve all seen the corny culture videos out there. It tells you what a company is supposed to be, but most of us see right through it. So Deloitte Digital wanted to make something authentic, that really celebrates who they are. We decided to run with that and flip the idea of a culture video on it’s head. This is what we came up with.
For D&AD New Blood Awards 2015, airbnb asked us to take their mantra of "belonging" and push it into new territory. After much consideration, we came up with a campaign that addresses those who don't feel like they belong in their own home, victims of domestic abuse.
Flowerbed is a program activated by the airbnb app that empowers hosts to take in those who need a safe place to stay. Victims of domestic abuse will be provided a place to stay and the resources needed to transition them into a better, safer, living situation. Airbnb along with the National Coalition Against Domestic Abuse will help give them back the sense of belonging they deserve.
AD: Meghan O'Neill
Future Lions 2015 Short List*
Music is one of the most powerful forces that connects us to one another, but these days music is more disconnected than ever. So many of us have our headphones in, experiencing music privately and individually. That's why we created Beat Drop for the Beats Music app. Beat drop allows people so share and discover music by digitally tagging songs with GPS around the world.
AD: Meghan O'Neill
We wanted to tell a simple and powerful story for a powerful tool that's simple-to-use. When a great tool is combined with human ingenuity, anything is possible. Craftsman wrenches are used to build more than just things, they create human moments.
AD: Carl Larsson
For Young Lions 2016, we created a campaign for Variety Children's Hospital, that promoted fundraising for mobilization equipment used by children with special needs. We thought the best way to inspire action was to show these amazing kids in action as the real life superheroes they truly are. #SpecialAbilities
AD: Jenna Walker
For Young Lions 2017, we were asked to bring awareness about a lifesaving organization for premature babies, Brave Beginnings. Brave Beginnings provides equipment like incubators for hospitals across the country. With 1 in 9 babies born prematurely in the United States, we wanted to reach the most possible people and spread the world that they can help save a 'premies' life.
AD: Shawn Raissi