Uber x Uber Eats — dexter ho

YOUBER 2025 was the first ever personalized in-app experience that celebrated your year with Uber and Uber Eats. It used real data to show you stats like your ride of choice or your favorite orders. At the end, people would learn which character they were based on their activity. I came up with the name and crafted the tone of voice throughout the campaign.

The challenge was to take something that could be sensitive and make it fun. Every frame was designed to be engaging, from the colorful character animations to messaging that was conversational, humorous, and impactful.

We reached audiences across our own channels, CRM, and social media. It blew up. YOUBER became a part of culture and made people see our brand in a whole new light. It was even honored by the Webbys.

UBER SIZZLE REEL 2023

I came up with the idea and script to celebrate all the global work Uber achieved in 2023, inspired by the biggest cultural event of the year… Barbie.

TREVOR NOAH X UBER EATS SUPER BOWL TAKEOVER

I wrote jokes, commentary, and promotional copy for Trevor Noah to live tweet during the game on his and Uber Eats’ accounts.

THE EATS ZONE: MOBILE GAME

I helped create a mobile game that launched during the Super Bowl where you can catch items available on Uber Eats.

MARTHA STEWART & FRIENDS THANKSGIVING

I ran the production shoot from the Uber creative side and wrote blog articles for these special partnerships.

UBER EATS TAXI TOPPERS

I literally took to the streets to showcase all the deliciousness you can get on Uber Eats.

UBER CRM CAMPAIGNS

I’ve helped create emails, notifications, digital ads, and social posts across Uber’s many channels, featuring various partners.