This is my 3rd year at Uber where I’ve worked across different channels from online food delivery to mobility to social impact. I’ve lead projects, ran productions, wrote scripts, organized events, concepted entire national campaigns, wrote for out-of-home ads, collaborated with corporate partners and agencies, created toolkits, developed a new brand identity, and promoted Uber across websites, in-app, and social media.

Creative Director: Ecole Weinstein

ACD: Tu Phan, Nina Golik, JJ Fuentes

Art Directors: Kyllan Tower, Candice Schlax, Jane Hildebrand

Company: Uber

With Airbnb Experiences: Cooking, the best chefs in the world invite you into their homes to learn their signature dishes. From traditional recipes to secret ingredients, your tastebuds won’t know what hit it. But more inspirational than the food are the chefs themselves. That’s why we centered the campaign around their larger than life personalities. From Instagram stories to Twitter threads, we introduced their unique flavors to the masses.

Agency: R/GA + Airbnb

Safety and privacy, the two most essential pillars in tech. Now more than ever, it’s important to protect people’s data from online threats. With Google continuing to innovate and build industry leading security technology, we created a campaign to raise awareness about what Google actually does to protect people everyday. This campaign rolled out in Washington D.C. where some of the most influential people in the country could see for themselves.

On top of that we build an entire website where people could go for in depth information on all Google privacy and security. We broke down every product, service, and feature, making complex tools easy to understand. We made functions clear, so people know they have have control over their data and how it’s used. Go to the site here.

Agency: R/GA

ACD: Jocelyn McCanles + Michael Arguello

Designer: Dan Carey

CW: Dexter Ho

Do you have what it takes?

For the release NBA superstar Chris Paul's ninth signature shoe by Jordan, we created Striking Control: The CP3.IX Bit Game. The game was available on any mobile device through your browser. Striking Control is a throwback to vintage video games and is all about precision control.

Play as Chris Paul, dribbling past obstacles on the street from cars to lightning bolts. The further you get, the more you're rewarded with access to new Jordan shoes, not only in the game, but exclusive real world deals. With Striking Control we challenged players to improve their game by focusing on improving their control on and off the court. I wrote the in-game content including trash talk moments to keep players motivated.  

Agency: AKQA

Winner of 2 Clio Awards: For WB Games, we created a Westworld Mobile Game campaign from the perspective of the Delos Inc., the the fictional corporation that runs Westworld. We told people that Delos is hiring, and we needed the best and brightest apply for positions. Check out the website here.

Agency: Heat + Deloitte

ACD: Phil Van Buren + Austin O’Connor

AD: Darnell Watts

CW: Dexter Ho + Chiara Gustafson

Instagram asked us to get teens to start following hashtags on Instagram. We realized that if you smash two hashtags together you get a hashtag that’s even more awesome. Smashtags was born. We went right to work, creating Instagram stories featuring hilarious and mind boggling Smashtags that people can actually follow. Then we challenged teens to come up with their own. Smashtags are out there just waiting to be discovered.

Agency: Heat + Deloitte

Design: Samantha Hensley

CW: Dexter Ho

Sony and Insomniac Games asked us how we would introduce a brand new Spider-Man storyline to the masses with their new video game on PS4. The new story features a more experienced, powerful, and skilled Spider-Man who is further along in life and on thinking about hanging up his boots for good.

We decided to showcase 'Spidey' in a modern way that feels true to this generation. Today's world draws so many parallels to the world of Spider-Man from a polarizing billionaire politician upsetting an election to flying machines to incredible scientific breakthroughs. The only thing missing from our world is a hero to stand up for us. Today's world needs a hero. Today's world needs Spider-Man.

(Pitch)

Agency: Heat

Strategy: Alex Dacks

AD: Tessa Paneri

CW: Dexter Ho

Twitter is known for is global influence, shaping culture, and sparking conversation. But the truth is, they’ve become so much more than that. Twitter is calling on developers to use their API to build new innovations. We were tasked with reaching out to them by transforming Twitter’s website ecosystem. Not only did we redesign its form and function, we redefined Twitter’s positioning in the world. And of course we put their powerful API front and center. Finally, we imagined what their advertising could look like with an eye-catching, copy-driven campaign.

(Pitch)

Agency: R/GA

ACD: Ben Parisot

CW: Dexter Ho

To showcase Hotwire and their slightly adventurous customers, we hyped up hoteliers with a one-shot-one-take video featuring 'Hot Todd.' With every prop he pulls from the suitcase, we highlight the some of Hotwire's best attributes. There are no cuts, just a seamless flow and a smooth ride. 

Agency: Heat

AD: Jenna Walker

CW: Dexter Ho

It’s iconic, it’s legendary, it’s Anchor Brewing. They’re ushering in a new era with a complete rebrand. From design to copy, we made sure every drop of history, tradition, and passion still shines through. And of course we had to showcase their San Francisco roots. The rebrand was heard around the country and has already brought in more attention, more customers, and reinvigorated those who already love Anchor. A ton of work from a big team went into this project. I was so happy to help write copy for some of the labels and ads.