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dexter ho

SR. COPYWRITER | FILMMAKER

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Jordan Striking Control

Do you have what it takes?

For the release NBA superstar Chris Paul's ninth signature shoe by Jordan, we created Striking Control: The CP3.IX Bit Game. The game was available on any mobile device through your browser. Striking Control is a throwback to vintage video games and is all about precision control.

Play as Chris Paul, dribbling past obstacles on the street from cars to lightning bolts. The further you get, the more you're rewarded with access to new Jordan shoes, not only in the game, but exclusive real world deals. With Striking Control we challenged players to improve their game by focusing on improving their control on and off the court. I wrote the in-game content including trash talk moments to keep players motivated.  

Agency: AKQA

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